Occasionally, my work as an illustrator and my work as a behavioral researcher at Envirosell, Inc. coincide. It's nice to take the thousands of hours I've spent doing in-store observation and give them visual expression, but I think they're helpful to clients, too.
Sure, illustrations can add visual interest to presentations, and break up the parade of informative, but monotonous pie charts, but they can be – should be – more than just fizz. Illustrations can communicate ideas more quickly and more clearly than words alone.
Words alone indicate without specifying, but combining words and pictures gives conversation a concrete, common point of departure:
These are some sample sets, grouped around some common themes. In most cases, I chose which material to address; in all cases the language is mine (although the ideas expressed are a mix of Envirosell fundamentals and my own variations of same).
customer experience
fixtures and signage
store layout
